Privacy Policy


Your Personal Data

Personal Data means any information that can be used to identify you, directly or indirectly. This includes your name, email address, IP address, and other information that can be linked to you. The data controller responsible for processing your Personal Data is:

Data Processing Responsibilities

The entity responsible for the processing of your personal data will depend on how you interact with StickerApp’s platform and where you are located in the world. The relevant StickerApp entities are referred to as “StickerApp”, “our”, “we” or “us” in this privacy policy.

Name: StickerApp AB, org. no. 556855-5931
Address: 234 35, Bronsgatan 12, Lomma, Sweden
E-mail: privacy@stickerapp.com
DPO: Johannes Buvnäs, johannes@stickerapp.com

How Your Personal Data is Used

The List of Processing Activities below outlines:

  • Purpose of Data Processing

  • Types of Personal Data Processed

  • Legal Basis for Processing

  • Source of Data

  • Data Storage Policy

  • Data Sharing and Transfers

Processing activities

Processing activities are organized by our relationship with you. Choose the scenario that applies to you:

  1. An artist we collaborate with

  2. A representative of our counterparty

  3. Our customer, including:
    3.1 Order management

    3.2 Support process

    3.3 Performance of analytics on customer data

    3.4 Account registration and management

    3.5 Establishment, exercise or defense of legal claims

    3.6 Communication with customers

    3.7 Customer SMS Communication

  4. Our external legal advisors

  5. Users of the “LinkedIn” social media website

  6. Website visitors 

    6.1 General website visitors

    6.2 Visitors who also use:

    6.2.1 LinkedIn

    6.2.2 TikTok

    6.2.3 Our AI-driven interactive support tool

Automated Decision-Making

We do not currently use automated decision-making, including profiling, that produces legal effects concerning you or significantly affects you. Automated decisions are made solely by automated processes without human involvement. If we implement such technologies in the future, we will provide you with notice and the right to object.

Provision of Personal Data

Unless stated otherwise, providing your Personal Data is not a legal or contractual requirement. However, if you choose not to provide it, we may be unable to fulfill the intended purpose.

Your rights

In connection with this Privacy Policy, you have the right to:

  • Access: request details about our use of your Personal Data, including a copy.

  • Rectification: request corrections, updates, or erasure of your data.

  • Restriction: request limits on how we use your data.

  • Object: object to our use of your data, including for direct marketing.

  • Data Portability: request transfer of your data when based on consent or contract.

  • Withdraw Consent: withdraw consent for data use at any time.

If you wish to exercise your rights, please email us at the address provided at the beginning of this policy.

How We Protect Your Child’s Privacy

Your child’s privacy is important to us. As a result, we endeavor to operate our services in compliance with all applicable state and federal laws that protect the privacy of children’s personal information.

Our services are intended for parents, and are not intended for individuals under the age of 18. Children under 18 years old may not use our services, and we do not knowingly collect personal information from anyone under 18 years of age. We may, however, collect personal information about a child under the age of 18 from a parent or guardian. If you believe that a child under the age of 18 has submitted personal information to us, please contact us in any manner described in the introduction section so that we can delete the information or take other appropriate action.

How to file a complaint

If you have any queries that cannot be clarified as a result of internal dialogue with us or you wish to file a complaint, you can contact the Data Protection Authority in your country of habitual residence, place of work, or place of the infringement.

Data Security

We take reasonable measures to protect your personal data from unauthorized access, use, or disclosure. These measures include but are not limited to e.g., encryption, firewalls, access controls, regular security assessments. However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your personal data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and, where appropriate, by sending you an email. Your continued use of our website after the effective date of the revised Privacy Policy constitutes your acceptance of the changes."

International data transfers

In some cases, we may transfer your personal data outside the EU / EEA, mainly in cases where we use service providers that process personal data outside the EU / EEA. This will only be done after adequate protection measures have been taken by us to ensure an adequate level of data protection, e.g. by including the European Commission’s standard contractual clauses for the transfer of personal data and, where necessary, by implementation of supplementary safeguarding measures. You can obtain further information regarding the protection measures taken when personal data is transferred outside the EU / EEA by contacting Us.

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1. Artists we collaborate with

Purpose of Data Processing

  • Account management

  • Marketing

  • Order production and delivery

  • Recruitment and management of relationship 

Types of Personal Data Processed

  • Account management: Account login/password, Customer ID, E-mail, Mobile phone number, Name;

  • Marketing: Design data (incl. uploaded file), Name, Social media alias, Social media profile;

  • Order production and delivery: Customer ID, Delivery address, Design data (incl. uploaded file), E-mail, Mobile phone number, Name, Order details, Shipment details;

  • Recruitment and management of relationship: Bank account details, Business affiliation, Contract details, E-mail, Mobile phone number, Name, Remuneration data.

Legal Basis for Processing

  • Marketing purposes, based on our legitimate interest.

  • Contractual purposes, necessary for performance of our contract with you.

  • Compliance with bookkeeping laws, including processing Name, Bank Account Details, Contract Details, and Remuneration Data.

Source of Personal Data

  • Social media alias, Social media profile data are sourced from social medias.

  • Account login/password, Contract details, Customer ID, Order details, Remuneration data are generated internally.

  • Other Personal Data types are sourced directly from you (data subject).

Data Storage Policy

We retain your Personal Data until the end of our contractual relationship. To comply with bookkeeping laws, we keep specific data (Name, Bank Account Details, Contract Details, Remuneration Data) for seven years from the end of the current fiscal year.

Data Sharing and Transfers

We may share your Personal Data with service providers for office solutions, storage, social media platforms, affiliates, delivery partners, and banks.

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2. Representatives of our counterparties

Purpose of Data Processing

To manage invoices as part of our daily business operations.

Types of Personal Data Processed

Name, Data about company you represent

Legal Basis for Processing

Processing is necessary to pursue our legitimate interest under applicable personal data regulation to handle invoices in daily operations.

We also process your Personal Data to fulfill legal obligations under bookkeeping laws, in accordance with applicable personal data regulation.

Source of Personal Data

  • You (data subject)

  • Third parties (companies you represent)

Data Storage Policy

Where we need to comply with our legal obligation under the bookkeeping legislation, we will keep your Personal Data for 7 years counting from the end of current fiscal year.

Data Sharing and Transfers

We may share your Personal Data with third parties such as storage infrastructure providers, invoice handling system providers, bookkeeping system providers.

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3. Customer

3.1 Customer Order Management

Purpose of Data Processing

To manage and handle orders, including production and delivery stages, placed with us.

Types of Personal Data Processed

Business affiliation data, Customer ID, IP address, Delivery address, Design data (incl. uploaded file), Invoice address, Name, Order details, Payment details, Shipment details, E-mail, Mobile phone number.

Legal Basis for Processing

  • Performance of a contract: Delivery address, Design data (including uploaded files), Name, Invoice address, Order details, Payment details, Shipment details.

  • Legitimate interest: Business affiliation data, Customer ID, Delivery address, Design data (including uploaded files), Email, IP address, Mobile phone number, Invoice address, Name, Order details, Payment details, Shipment details. Our legitimate interest is to efficiently process your order, prevent fraud, ensure accurate delivery, and provide you with a seamless customer experience.

  • Legal obligations: Name, Order details, Payment details, processed to comply with bookkeeping laws.

Source of Personal Data

  • Directly provided: Business affiliation data, Delivery address, Design data (incl. uploaded file), E-mail, Mobile phone number, Invoice address, Name, Order details, Payment details

  • Internally generated: Customer ID, IP address, Order details, Payment details, Shipment details

Data Storage Policy

We retain your Personal Data until the end of our contractual relationship. To comply with bookkeeping laws, we keep specific data (Name, Bank Account Details, Contract Details, Remuneration Data) for seven years from the end of the current fiscal year.

Data Sharing and Transfers

We may share your Personal Data with storage providers, affiliates, payment processors, delivery partners, and intermediary service providers for deliveries.

3.2 Customer Support Process

Purpose of Data Processing

To support customers in handling orders.

Types of Personal Data Processed

Business affiliation data, Correspondence (email and similar), Customer ID, Delivery address, Design data (incl. uploaded file), E-mail, Mobile phone number, Name, Order details, Payment details

Legal Basis for Processing

Our legitimate interest  to pursue our legitimate interest under applicable personal data regulation is to efficiently resolve your support requests, improve customer satisfaction, and provide effective assistance related to your order.

Source of Personal Data

Directly provided: Business affiliation data, Correspondence (email and similar), Delivery address, Design data (incl. uploaded file), E-mail, Mobile phone number, Name

Internally generated: Correspondence (email and similar), Customer ID, Order details, Payment details

Data Storage Policy

We retain your Personal Data for two years from the date of your last purchase, login to your account, or contact with our customer support team, whichever is latest.

Data Sharing and Transfers

We may share your Personal Data with storage providers, affiliates, and email management tool providers.

3.3 Customer Data Analytics

Purpose of Data Processing

To analyze customer data and drive business improvements.

Types of Personal Data Processed

Analytics: Business affiliation data, Customer ID, Delivery address, Design data (incl. uploaded file), E-mail, Mobile phone number, Name, Order details, Payment details, Clickthrough rate, Language preferences, Email open rate.

Legal Basis for Processing

Processing is necessary to pursue our legitimate interest under relevant applicable personal data regulation to perform analytics on customer data.

Source of Personal Data

  • Directly provided: Business affiliation data, Delivery address, Design data (including uploaded files), Email, Mobile phone number, Name, Order details, Payment details.

  • Internally generated: Customer ID, clickthrough rates, email open rates, language preferences, Order details, Payment details.

Data Storage Policy

We retain your Personal Data for two years from your last interaction with us, e.g. using our website or contacting us via e.g. phone, AI chat or email.

Data Sharing and Transfers

We may share your Personal Data with storage providers, affiliates, office suite providers, visualization and reporting tool providers, and analytics tools providers.

3.4 Customer Account Registration and Management

Purpose of Data Processing

  • To manage orders you place with us.

  • To manage your customer account.

Types of Personal Data Processed

Account login/password, Business affiliation, Delivery address, Design data (incl. uploaded file), E-mail, Mobile phone number, Name, Payment method, Order details

Legal Basis for Processing

Processing is necessary for the performance of a contract under applicable relevant personal data regulation.

Source of Personal Data

  • Directly provided: Account login/password, Business affiliation, Delivery address, Design data (including uploaded files), Email, Mobile phone number, Name, Payment method.

  • Internally generated: Order details.

Data Storage Policy

We retain your Personal Data until the end of our contractual relationship.

Data Sharing and Transfers

We may share your Personal Data with storage providers, affiliates, and CRM tools providers.

Purpose of Data Processing

To establish, exercise, or defend legal claims.

Types of Personal Data Processed

Customer ID, Delivery address, Design data (inc uploaded file), Name, Order details, Payment details.

Legal Basis for Processing

Processing is necessary to pursue our legitimate interest under applicable relevant personal data regulation to establish, exercise, or defend legal claims.

Source of Personal Data

  • Directly provided: Delivery address, Design data (including uploaded files), Name, Order details, Payment details.

  • Internally generated: Customer ID, Order details.

Data Storage Policy

We retain your Personal Data for three years from the date your order was fulfilled.

Data Sharing and Transfers

We may share your Personal Data with storage providers and affiliates.

3.6 Customer communication

Purpose of Data Processing

To deliver marketing messages and communicate with customers.

Types of Personal Data Processed

Age, Business affiliation, Customer ID, Delivery address, E-mail, Name, Order details, Survey responses.

Legal Basis for Processing

Processing is necessary to pursue our legitimate interest under applicable relevant personal data regulation to deliver marketing messages and communicate with customers.

If required for direct marketing, we will obtain your consent in advance as per applicable relevant personal data regulation.

Source of Personal Data

  • Directly provided: Age, Business affiliation, Delivery address, Email, Name, Survey responses.

  • Internally generated: Customer ID, Order details.

Data Storage Policy

We will cease processing your Personal Data for this purpose if you opt out of further communications.

Data Sharing and Transfers

We may share your Personal Data with affiliates, survey service providers, and email marketing service providers.

3.7 Customer SMS Communication

Purpose of Data Processing

To send you transactional and marketing SMS/text messages, including promotions, order updates, reminders, and other communications, in accordance with your preferences and applicable law.

Types of Personal Data Processed

Mobile phone number, Name, Order details, and any information you provide when opting in to receive SMS/text messages.

Legal Basis for Processing

  • Consent: We send SMS/text messages to you based on your explicit consent, which you may withdraw at any time.

  • Legitimate interest: For transactional SMS (e.g., order updates), processing is necessary to provide you with requested services.

Source of Personal Data

Directly provided: Mobile phone number, Name, Order details, and any other information you provide when subscribing to SMS/text messages.

Data Storage Policy

We retain your mobile phone number and related SMS communication data until you opt out of the SMS Service or until your customer relationship with us ends.

Data Sharing and Transfers

We may share your mobile phone number and related data with trusted SMS service providers solely for the purpose of delivering SMS/text messages you have consented to receive. These providers are contractually obligated to protect your data and use it only as necessary to provide SMS services. We do not sell or share your mobile phone number with third parties for their own marketing purposes.

Opt-Out

You may opt out of receiving SMS/text messages from us at any time by texting the keyword STOP to +18886958664 or by clicking the unsubscribe link (where available) in any text message. After opting out, you will receive a one-time confirmation message. If you are subscribed to multiple StickerApp SMS programs, you must opt out of each program separately.

Additional Information

You are responsible for any charges or fees imposed by your wireless provider for SMS/text messaging. Message frequency varies. For support, text HELP to +18886958664 or email info@stickerapp.com.

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Purpose of Data Processing

To manage relationships with external legal advisors.

Types of Personal Data Processed

E-mail, Mobile phone number, Name.

Legal Basis for Processing 

Processing is necessary to pursue our legitimate interest under applicable relevant personal data regulation in managing relationships with external legal advisors.

Source of Personal Data

Personal Data is sourced directly from you (data subject).

Data Storage Policy

We retain your Personal Data until the end of our collaboration with you as an external legal advisor.

Data Sharing and Transfers

We may share your Personal Data with third parties, such as office suite providers.

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5. Users of the ”LinkedIn” social media website

Purpose of Data Processing

To manage our advertising campaigns on the “LinkedIn” social media platform.

Types of Personal Data Processed

Company, Company industry, Company size, Country/region, County, Job function, Job seniority, Job title, Location.

Additional Information for LinkedIn Users

If you use the “LinkedIn” platform and visit our websites, refer to the Website Visitors section for more details.

Legal Basis for Processing

Processing is necessary to pursue our legitimate interest under applicable relevant personal data regulation to manage advertising campaigns on “LinkedIn.”

If required for direct marketing, we will obtain your consent in advance as per applicable relevant personal data regulation.

Source of Personal Data

Personal Data is sourced directly from you (data subject) and your “LinkedIn” profile.

Data Storage Policy

We do not store your Personal Data. Once the advertisement is displayed on “LinkedIn,” it is no longer used for the designated purpose.

Data Sharing and Transfers

We may share your Personal Data with the “LinkedIn” platform operator.

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6. Website visitors

We process personal data of website visitors in various contexts depending on your interactions with us. This includes whether you simply browse our websites or engage with us through social media platforms. 

Note: These scenarios do not cover data collected via cookies or similar tracking technologies. For details, please refer to our Cookie Policy.

6.1 General website visitors

Purpose of Data Processing

  • Direct marketing / communications

  • Management of ad campaigns

  • Handling questions / enquiries

Types of Personal Data Processed

  • Direct marketing/communications: Clickthrough rate, email, email open rate, language preferences (see our Cookie Policy for data collected via cookies).

  • Ad campaign management: Address (street, city, region, country, postal code), conversion data (conversion value, source website), email, mobile number, name, revenue geographic, status (new/recurring customer), transaction ID.

  • Questions/enquiries: Email, communication data.

Legal Basis for Processing

  • Direct marketing/communications: Based on your consent.

  • Ad campaign management: Necessary for our legitimate interest in campaign management.

  • Questions/enquiries: Necessary for our legitimate interest in responding to inquiries.

Source of Personal Data

  • Internally generated: Clickthrough rate, email open rate, language preferences, conversion data, revenue geographic, status (new / recurring customer), transaction ID.

  • Directly provided by you: Email, address (street, city, region, country, postal code), mobile number, name, communication data.

Data Storage Policy

  • Direct marketing/communications: Stored until you opt-out. (See our Cookie Policy for cookie-related storage details.)

  • Ad campaign management: Stored for two years from the collection date.

  • Questions/enquiries: Stored until resolved.

Data Sharing and Transfers

We may share your personal data with:

  • Online analytics service providers to analyze website usage and enhance performance.

  • Email marketing service providers to manage and deliver our communications.

We ensure all data transfers comply with applicable data protection regulations to safeguard your personal data.

6.2.1 Visitors who also use LinkedIn

Purpose of Data Processing

To manage our advertising campaigns.

Types of Personal Data Processed

Company, industry, size, country/region, county, job function, seniority, title, and name. See our Cookie Policy for data collected via cookies.

Legal Basis for Processing

  • Legitimate interest: Necessary to manage advertising campaigns.

  • Consent: Obtained where required for direct marketing.

Source of Personal Data

Collected directly from you and your LinkedIn profile. See our Cookie Policy for additional data sources.

Data Storage Policy

Stored for six months from the collection date.

6.2.2 Visitors who also use LinkedIn

Please check our Cookie Policy for more details. 

6.2.3 Our AI-driven interactive support tool

Purpose of Data Processing

We use an AI-powered chat tool to provide you with instant support and guidance. This tool uses AI-models to understand your questions and provide relevant answers. We store your personal data only until your use of the AI-driven interactive search tool is complete. We do not use your chat data to train the AI model in a way that identifies you. Your data is protected using rigorous security measures, such as encryption. You have the right to request access to or deletion of your chat history by contacting us at privacy@stickerapp.com.

Types of Personal Data Processed

  • Prompts: Input provided by you (avoid sharing personal or identifying information).

  • Output data: Information generated by the chat tool.

  • Conversation ID: A unique ID assigned to each chat.

  • Email address

Legal Basis for Processing

Processing is necessary to pursue our legitimate interest in providing chat functionality (Article 6(1)(f), GDPR).

Source of Personal Data

  • Provided by you: Prompts and Email addresses

  • Generated internally: Output data and Conversation ID

Data Storage Policy

We retain your Personal Data until the end of our contractual relationship.

Data Sharing and Transfers

We may share your Personal Data with affiliates and storage providers. 

Understanding Cookies

Cookies are small text files stored on your device when visiting a website. They help identify you as a visitor, improve website efficiency, and may collect statistics, perform market research, or personalize ads and offers. 

Cookies can be:

  • Persistent: Stored for a set duration.

  • Temporary: Used only during your visit and deleted afterward. 

  • First-party: From the website owner

  • Third-party: From external partners, often used for analytics and advertising

Why We Use Cookies

StickerApp use both persistent and temporary cookies, including third-party cookies, to:

  • Enhance website functionality and user experience.

  • Facilitate purchases.

  • Analyze user behavior to improve website performance and customer support.

  • Tailor offers and marketing based on user activity.

Managing Cookies

You can manage your cookie settings at any time. Additionally, most browsers allow cookies by default, but you can adjust your settings to block, limit, or receive warnings when cookies are stored. You can also delete existing cookies—refer to your browser’s help section for instructions.

Please note that blocking cookies on the StickerApp website may affect your user experience, and some features might not work. If you have any questions about our use of cookies, feel free to contact us.

Cookies We Use

We use cookies to enhance functionality and user experience on our website. For transparency and control, you can always view the full list of cookies we use — along with their purposes, providers, and storage periods — directly in our Cookie Management Platform (CMP).


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